CASES
Projects we're proud of
Our clients trust us to create great results. And we don’t want to just meet our clients’ expectations; we strive to exceed them!
Here’s some of our best work.
Lifestyle
Mutti Pasta Sauce School: From product education to immersive brand experience
In February 2026, we partnered with Mutti to strengthen awareness and understanding of their pasta sauces in the Nordic market. The challenge was clear: how to communicate product differences in a category where many consumers perceive products as interchangeable, and not as a premium product. From education to experience The answer became Mutti Pasta Sauce School, an exclusive …
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Lifestyle
Travel
Muay Thai Experience 2026: bringing Thai culture to life in Copenhagen
In March 2026, together with Thai Trade Center Copenhagen, we set out to introduce Thailand’s national sport Muay Thai boxing to a Nordic audience. Muay Thai is not just a sport but a cultural experience rooted in tradition, discipline and community. From idea to experienceThe concept Muay Thai Experience 2026 was a three-day event series …
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Travel
Helping VisitBritain partners navigate Nordic traveller behaviour
When VisitBritain invited around 30 of their partners for an informal evening session, we were invited to provide a deep dive into Nordic traveller behaviour, travel trends, and an outlook into the 2026 economic situation. The Nordic markets are evolving quickly, shaped by economic shifts, new traveller expectations, and increasingly complex behaviour, so our role was to …
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Travel
GoEast 2025: AI-swipe technology in destination marketing
In 2025, on behalf of Thai Airways and the Tourism Authority of Thailand, we launched the GoEast campaign in Norway. The campaign was built around an innovative AI-swipe platform, inspired by the familiar swipe to match format, designed to help travellers explore Thailand in a playful, personalised, and interactive way. Participants swiped through experience cards covering food, culture, nature, and …
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Travel
Nordic influencers discover Türkiye’s diverse destinations
Throughout 2025, Related facilitated and managed influencer collaborations for GoTürkiye, connecting Nordic influencers with the country’s diverse destinations and generating over 7.7 million impressions. Throughout 2025, Related managed and facilitated influencer marketing activities on behalf of GoTürkiye, bringing Nordic influencers to explore Türkiye’s cities, landscapes, and coastlines. Türkiye is a country of contrasts, where vibrant …
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Travel
Bringing the Great American West to the Nordic travel trade
In December 2025, Related organized a Nordic sales mission for our client, The Great American West – the destination brand representing the four U.S. states of Idaho, Wyoming, North Dakota, and South Dakota. With the aim of connecting the state representatives with the Nordic travel trade, Related created a packed itinerary featuring one-to-one meetings and …
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Lifestyle
Travel
Sweet Goesting – VISITFLANDERS 4-hands dessert event in Copenhagen
In October 2025, we arranged a exclusive dessert event in central Copenhagen on behalf of our client VISITFLANDERS. Despite the rainy afternoon, the room was filled with warmth, laughter, and the smell of sugar and spice. Danish TV host and baker Tobias Hamann and his friend, renowned Flemish chocolatier and patissier Pieter De Volder (founder …
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Travel
Namaste Copenhagen! IndiGo launches direct flights between Copenhagen and Mumbai
To celebrate the launch of IndiGo’s new direct route between Mumbai and Copenhagen and introduce the route to the Danish and Swedish press, Related invited Danish and Swedish editors, journalists and key opinion leaders to a launch event in Copenhagen – on the day of the inauguration flight from Mumbai. At the event, journalists got …
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Travel
Kerala Tourism brings “God’s Own Country” to Stockholm
On October 1st, 2025, 7A Strandvägen in Stockholm came alive with the colours, warmth, and spirit of Kerala – the southern Indian state famously known as “God’s Own Country”. On behalf of Kerala Tourism, Related hosted and coordinated an inspiring evening that brought Kerala’s essence to the heart of the Swedish travel trade. Related managed …
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Travel
Influencers set sail at the Royal Caribbean Star of the Seas launch
Royal Caribbean is known for pushing the boundaries of what a cruise experience can be. With the launch of the world’s largest cruise ship, Star of the Seas, the brand introduced a new level of design, entertainment, and lifestyle at sea. The ship, featuring 20 decks and 8 unique neighborhoods, is a true floating city …
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