To encourage Nordic travelers to explore The Great American West (Idaho, Wyoming, South Dakota, and North Dakota), we partnered with Norwegian outdoor and travel creator Ingeborg Sol Fure (@solfure).
The Great American West is well known for its great outdoors, and with Ingeborg’s strong focus on outdoor adventures, travel, and high-quality photography, she was a natural fit to showcase the states’ spectacular landscapes and authentic experiences. Her broad audience across multiple age groups also made her well suited to reach mature Nordic travelers considering the USA and The Great American West for future holidays.
The collaboration was designed to highlight the unique offerings of each state. With a strong focus on nature, road trip experiences and local culture – themes that resonate strongly with Nordic travelers – the content encouraged her followers to add The Great American West to their future travel plans.
Ingeborg shared one carousel post per day on Instagram, highlighting the experiences, accommodation, and driving time for each day of her 16-days road trip. This gave her followers an easy way to recreate the itinerary themselves. Alongside her carousel posts, she also shared daily stories, giving her followers an even deeper insight into the trip.
The trip was a great success, generating a total of 16 posts, 1 reel, 202 Instagram stories, and reaching 295,000 people.
The authentic storytelling, combined with consistent content throughout the journey, created strong visibility and allowed us to reach a broad audience across different age groups with inspiring travel content.
Besides the content on Instagram, a travel article will also be published in the Norwegian women’s print magazine Kamille in fall 2026.
