Every year, we visit Flanders to meet with our client, VISITFLANDERS, and plan the year ahead. It’s a valuable opportunity to discuss upcoming activities, exchange ideas and strengthen our collaboration. But it’s also our chance to experience the destination first-hand. 

This year’s trip took Hanna and Helle to Brussels, Bruges and Leuven. From meetings at the VISITFLANDERS headquarters to exploring new attractions, meeting local partners and discovering the region’s food scene, the programme gave us fresh inspiration and valuable insights that we’ll bring into our work throughout the year. 

Bruges impressed us with its medieval charm and exciting new additions such as BRUSK, while Leuven offered a completely different atmosphere, combining historic landmarks with innovation, cycling culture and passionate local food ambassadors. 

These trips are an important part of how we work. Experiencing a destination ourselves helps us better understand what makes it unique and allows us to create more authentic PR and marketing activities for the Nordic market. 

A big thank you to the VISITFLANDERS team for another inspiring few days. We look forward to continuing our collaboration and sharing more of what Flanders has to offer. 

Want to learn more about the trip and what we experienced? Read our full case study here