Skip to content
Case

Broadcast TV: Pernillas Värld experiencing Dubai

Broadcast TV: Pernillas Värld experiencing Dubai
Travel

As PR representative for Dubai Tourism, Related pitched Dubai as a destination for the popular TV program called Wahlgrens Värld (Wahlgren’s World) on Channel 5.

 

As a result, Related arranged for Channel 5 to film an episode from Dubai in October, 2017. The TV show follows one of Sweden’s most popular celebrities, Pernilla Wahlgren and her family.

 

The broadcast resulted in 40 minutes about Dubai (1 commercial hour) + 1 re-run on Channel 5 in Sweden, reaching around 600,000 Swedish viewers. Showcasing the best of Dubai to key target segments and audiences in Sweden; families and women.

 

During the filming, Pernilla Wahlgren and her girlfriends posted numerous images on Instagram and several blog posts on www.pernillawahlgren.se (one of Sweden’s biggest blogs). All social media coverage from the trip has resulted in a total reach of 16 million.

Other cases

Our annual prospection trip to Flanders: inspiration, planning and new discoveries
Travel

Our annual prospection trip to Flanders: inspiration, planning and new discoveries

Every year, we visit Flanders together with our long-standing client VISITFLANDERS. It’s one of those trips we always look forward to – partly because it gives us the opportunity to sit down with our client and plan the year ahead, but also because it allows us to experience the destination first-hand.  As a PR and marketing agency, it’s invaluable to …
See case
Bringing Turkish flavors to life on national TV
Travel

Bringing Turkish flavors to life on national TV

On behalf of Go Türkiye, we set out to bring authentic Turkish flavors into Danish homes through national television during Turkish Cuisine Week (May 21–27). The objective was to increase awareness of Turkish cuisine among Danish consumers and position food as a gateway to Turkish culture and travel experiences. To do so, we partnered with …
See case
Jamaica through Nordic eyes: Driving destination awareness through influencer and media storytelling  
Travel

Jamaica through Nordic eyes: Driving destination awareness through influencer and media storytelling  

In May 2026, Related partnered with Jamaica Tourist Board to execute an international media and influencer trip, bringing leading Nordic content creators and journalists to the island. The objective was to strengthen awareness and consideration for Jamaica as a long-haul travel destination by showcasing the destination’s diversity through authentic storytelling.  Showcasing the best of Jamaica  Jamaica is often associated with its beautiful …
See case
Rainbow Spring press trip underlines Miami’s position as a LGBTQ+ destination 
Travel

Rainbow Spring press trip underlines Miami’s position as a LGBTQ+ destination 

In early April 2026, we invited the Danish LGBTQ+ media XQ28 to Miami on behalf of The Greater Miami Convention & Visitors Bureau. The visit showcased the city’s impressive annual Rainbow Spring program and highlighted Miami’s strong all-year-round commitment to diversity and inclusion.  The press trip program allowed the participants the chance to partake in several of Rainbow Spring’s key events, including the world-famous Miami Beach Pride and the iconic Drag Me …
See case