Spotlight on Africa is an annual roadshow focusing on African destinations and tourism products with events in 4 Nordic cities during the course of one week. The event is a platform for African sellers to meet with the Nordic travel trade representatives and media. As representatives for Kenya Tourism Board, Related partnered with the organizers of Spotlight on Africa in 2016 and initiated and developed a partnership giving KTB and its partners additional attention at the four shows. This was the first time a partnership of this size was implemented at Spotlight on Africa.
With the aim to stand out among other destinations, and to create additional awareness for the attending Kenyan suppliers, a branded Kenya area was created. An image film and a destination presentation were held at each show – an activity only available for sponsors of the roadshow.
The destination was further present throughout the show with branded items (lanyards for visitor badges, Magical Kenya branded bags, decoration at buffet, to mention a few) and was recurrent mentioned as main sponsor by the conferencier.
