Are you familiar with our concept, “Build it, Dream it, Win it”? This unique campaign concept clearly and effectively shows participants what they can experience at a specific destination – and then allows them to design their own dream vacation based on that. It drives awareness, brand memory and conversion! The concept has been tested extensively with more than 100,000 participants.
When we execute the campaign, we receive large amounts of raw data which is collected from the competition participants. To utilize this data is a tricky task requiring extensive analysis of large amounts of data; however, doing so can unlock important intel on travellers’ preferences, who they travel with, etc.
Therefore, we have developed a dashboard that transforms data into insights,
The dashboard was developed in Power BI and contains features that make it easy to use and provide insights that are relevant for a destination and its partners. Thus, we transformed complex data into tangible and easy-to-understand insights that can be acted upon. For example, it can provide extensive knowledge about the preferences and wishes of guests when they want to visit the destination and can be a useful resource for a destination’s partners and stakeholders.
What can the dashboard help with?
With the dashboard, it is for example easy to see which types of guests that want to stay at which hotels and which attractions they want to visit. In addition, the dashboard gives us insight into popular combinations between hotels and attractions, as well as insight into whether participants:
• primarily go for experiences in nature or the city
• travel as a couple, family, or with friends
• prefer different experiences depending on their guest type
The dashboard also allows for further data analysis by filtering, sorting, and comparing data in different ways.
Why work with data visualization and dashboards?
Data visualization is an extremely effective tool for presenting complex data in an easy-to-understand way. Data visualization – e.g. a dashboard – can contain several different charts, graphs, and interactive elements that help communicate complex data in a visually appealing way.
Another advantage of dashboards is that they can be customized for specific purposes and audiences. This means that they can deliver exactly the insights that are needed – when they are needed.
Finally, dashboards can also help identify trends and patterns in larger data sets that would not otherwise be apparent. This gives the destination valuable insights into which areas they and their partners need to focus on to attract more guests and improve their experience offerings.
